The Other Half of Writing
Platform. This word and accompanying concept strikes fear in the heart of many writers, yours truly included. Traditionally, platform included speaking engagements, access to influential groups related to the book's genre, a large number of newsletter subscribers, etc. Now, social media is the king, with the aforementioned elements coming in a distant second. That means we writers who want to effectively sell our books must be marketers, too.
4/20/2017 03:04:52 pm
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